If you “like” it you like it. If you don’t “like” it you still might like it, but others won’t know you liked it. If you “like” it you say to others “I like it.” If you post something you want to share it. If you share something you probably also like it, but rarely do you “like” your own post. If you “like” a post even though you like some other post more that’s probably consent to some form of coercion. Now you see the breakdown of a seemingly intuitive and effortless system. By “like”ing your own post you say to others, “I want to broadcast this, and personally I like it”. What’s so controversial about that? Why do we treat it as something beyond the norm? You would “like” something you didn’t post to assure others, “I like it,” because it removes the burden of assumption and calms us all down. Use the same compassion here. Rather than placing the burden of assumption on others, “like” your own posts. I do not hesitate in pointing out how difficult tumblr makes this. I do not appreciate an incomplete box of crayons. This is the paradigm we all chose!